Gerardo Calderón Mosqueda is a leader in strategic communications, B2B marketing, and public affairs, with extensive experience in designing and implementing strategies in the Mexican market and an active role in the broader Latin American agenda. He currently serves as Marketing and Communications Director at The Adecco Group Mexico, where he has played a key role in positioning the company as a leading provider of talent solutions and specialized services in the country.
In this role, he leads the evolution of marketing and communications strategies in Mexico, integrating digital models, demand generation, public relations, internal communications, and corporate social responsibility. His approach has strengthened brand presence, consolidated commercial channels, and driven effective B2B marketing campaigns in highly competitive environments.
In addition, he coordinates the Public Affairs function for Latin America, where he fosters institutional relationships, monitors regulatory trends, and develops strategic insights on the regional labor market. This role enables him to bridge business strategy with public context, supporting more informed decision-making aligned with the challenges of the future of work.
His profile stands out for the ability to integrate communications, business objectives, and institutional context, developing corporate narratives that resonate with clients, talent, and key stakeholders. Through impactful B2B marketing campaigns and communication strategies, he has contributed to both business growth and brand positioning.
At the institutional level, Gerardo serves as President of the Communications Committee at AMECH, where he promotes initiatives to strengthen the human capital industry and foster more formal and competitive employment models. He is also actively involved in WEC Latam, reinforcing his commitment to the development of the regional labor market, encouraging collaboration among key stakeholders, and contributing to the generation of strategic knowledge.